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NFTs in Fashion – Oliver Rousteing’s Balmain x Barbie


The head of Balmain, Oliver Rousteing starts his groundbreaking journey in NFTs. Balmain and Barbie unveiled their new collaboration. It marks the contribution of both organizations in both culture and fashion. With exclusive NFTs, ready-to-wear garments, and accessories, this collaboration marks the beginning of a new step between the French luxury home and one of the world’s most famous fashion dolls.

With the luxurious aesthetics of Olivier Rousteing’s signature, more than 50 pieces of the joint collection are washed in “Barbie pink”. The piece depicts the Barbie logo of the 1990s along with specimens of the Balmain maze. Specifically, the offer includes pieces ranging from layered silk menswear outfits to structured female body dresses; the three NFTs in the collection feature Barbie and Ken’s avatars that look different from the collection. Each NFT doll is equipped with Balmain-sized pieces.

According to Oliver, Barbie and Balmain embark on a distinctly multicultural, inclusive, and joyful adventure. For this collaboration, the campaign draws on Balmain’s new French style. This is another proof that a truly diverse and exciting beauty inspires the fashion house; Which is easy to notice on the boulevards and avenues of present-day Paris. This collection also rejects arbitrary gender restrictions—almost 100% unisex collection.

The tender for the Balmain x Barbie NFTs starts on Tuesday, January 11, on the Mattel Creations website. The collection of RTW clothes and accessories will release on January 13 in Balmain stores and on Balmain’s website and Mattel Creations platform.

Oliver Rousteing, the creative head of Balmain, is constantly open to diversity, which is not his first word in the NFT space. Experts think it is exciting to bring the luxury brand into the meta version and create a virtual asset. Collaboration might be in different forms. It’s not just about creating a collection of natural capsules. It’s so much more than that.




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